E-commerce / DTC · Case study
Full-funnel paid social scales a DTC brand profitably
Full-funnel creative and continuously optimized campaigns that scaled ad spend without sacrificing return.
- 3.1×
- blended ROAS
- +140%
- ad spend scaled
- −27%
- cost per acquisition
The challenge
Where they started.
The brand had product-market fit but hit a ceiling on ads — creative fatigued fast and scaling spend tanked return. They needed a system, not another one-off campaign.
Our approach
What we did.
- 01Built a full-funnel structure from awareness to retention with offers mapped to each stage.
- 02Produced a steady stream of fresh creative, accelerated with AI, to beat fatigue.
- 03Ran continuous testing and budget reallocation, with landing-page CRO to lift conversion.
The outcome
What changed.
We scaled spend 140% while improving blended ROAS to 3.1× and cutting CPA by 27% — profitable growth the team could keep pushing.
“They turned our ads from a gamble into a machine. We scale with confidence now.”
Services used
What this engagement involved.
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