Aces Edge: a data-driven racing-picks web app scaled to 11K users on a steep growth curve
We designed and built a full racing-picks platform — accounts, admin, daily picks and results across tracks — that climbed to 11,000 users on a sharp upward curve.
- 11K
- active users
- 50K
- page views
- 6.2K
- active users / 30 days
- 22K
- content interactions
- 2.2K
- form submissions
- 7+
- countries reached
Where they started.
Horse-racing handicapping is noisy and scattered. Bettors wanted a single, trustworthy source of a data-driven 'edge' — daily picks and results across tracks — in a fast, app-like product they'd return to every day.
What we did.
- 01Designed and built the full web app: secure sign-in, a daily 'Race Picks' and 'Pick Results' experience, track-by-track coverage, and an admin dashboard to run it all.
- 02Instrumented deep product analytics — content selections, scroll depth, and form submissions — to see exactly what users engage with and double down on it.
- 03Optimized for a fast, app-like experience that keeps users coming back directly, day after day.
The product.
Where the growth came from.
How visitors found — and kept coming back to — the product.
Sessions by channel
Key wins
- 50K page views, with 'Race Picks' the most-visited page (7.7K views)
- 22K content selections and 11K scroll-throughs — deep daily engagement
- ~6,200 active users in the last 30 days, on a sharply rising curve
- Mostly direct traffic — a sticky audience that returns day after day
- Full product: secure accounts, admin dashboard, and track-by-track coverage (Churchill Downs, Parx and more)
- Reach across 7+ countries, led by Singapore and the US
What changed.
Aces Edge climbed to 11,000 users and 50,000 page views on a steep, accelerating growth curve — roughly 6,200 active users in the last 30 days, with most traffic arriving direct, the signature of a sticky, returning audience. 'Race Picks' alone drew 7,700 views, and users logged 22,000 content interactions.
What this engagement involved.
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